On the international Congress DISTRIPRESS Russia will
introduce the book Russian and World Printed Mass Media Market.
Russian market of publishing and distribution develops rapidly.
Practically every day new titles appear under the influence of the modern
trends; advanced technologies are integrated and perspective experience of
foreign publishers is adopted. Though many of the world’s experts consider Russian
market to be only “developing” it can be said already today that in the level
of development it goes ahead other countries with the similar markets.
Yes, our media not always gives the reader a reliable
content and printing quality often doesn’t match the level of the title. Valid statistics
on the circulation is absent and the system of subscription and retail sales is
not transparent at all. However, these are only the features of grows which
characterize every young and perspective market and their presence indicates
its rapid development.
“Russian press mass media market demonstrates lots of positive
changes. Large number of publishers transfers to new business models,
technologies and formats, modernizes editorial work radically and fully
reconsiders marketing politics. This allows Russian leading publishing houses
not only preserve but also enlarge its financial and marketing indicators
despite the fact of reducing the readership of every edition title”, - point
out the president of Press Distribution Association Dmitriy Martynov and the
chairman of association Alexander Oskin in a just published book Russian and
World Printed Mass Media Market.
This book introduces
the world of media business not only in Russian but also abroad. Having
analyzed the state and trends of press market in countries of Western Europe,
India, China, South Korea the authors make a careful review of Russian press
market on the international scene. The main accent is put on the system of
distribution that is considered to be the major feature of any press market.
Comparison of the press market development in different countries allows
authors to make prognoses about Russian publishing segment.
Deep analysis introduced in the book demonstrates that
Russian press market has all resources for more intensive development and it
can possibly catch up with Indian and Chinese markets. However, it is visible
that Russian market needs particular measures directed on qualifying of all
business processes that take place there and whole infrastructure.
The book Russian and World Printed Mass Media Market consists
of four chapters and appendix and dedicated to all specialists in the field of
printed media. The title was published in English and will be introduced to a
world’s media public on the 53d DISTRIPRESS Congress – this is an international
organization aimed on the development of the world’s press market. (26-30
October 2008, Istanbul, Turkey)
Evgenia Trushina
Trade magazine “Courier of printing” editor-in-chief
17.10.08