MIAMI (22 January 2009) - An
impactful, relevant programme aimed at confronting the transformational
challenges facing newsmedia companies has been put together for the
79th Annual INMA World Congress May 13-
Under the theme of "Converting
Bandwidth to Innovation," the conference will focus on transformation and
innovation, the changing consumer, the future of advertising, cross-platform
business strategies, and sales opportunities in a down economy.
"Critically important for our
industry in 2009 is to hear different voices and different messages," said Earl
J. Wilkinson, executive director of INMA. "The INMA Miami conference will bring
together on one stage new thinking for an industry hungry to innovate."
The complete World Congress
information may be found at http://worldcongress.inma.org/.
Confirmed presentations include:
What Would Google Do? Lessons for
Newsmedia Companies
Jeff Jarvis, Author, What
Would Google Do?, and
Proprietor, Buzzmachine.com
Newspapers faced with tumultuous
challenges often quote Google as the future of where value lies in the emerging
media landscape. In his new book, What Would Google Do?,
internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google
and discovers clear rules to manage by, opportunities and challenges of the
internet generation, and non-traditional ways in which industries must derive
value in the future using the Google philosophy. In this presentation, he will
relate these lessons to newspapers and the newsmedia industry.
Enabling Innovation In a
Traditional Publishing Group
Stephan Roppel, Chief Executive
Officer, Holtzbrinck eLAB, and Vice President Business Development,
Verlagsgruppe Georg von Holtzbrinck
Media and newspaper companies are
faced with hurdles to develop and establish new digital offerings that add value
in their internet businesses and can be integrated with their traditional
brands. Technological challenges and new competitors as well as internal
cultural gaps require innovative strategies and organisational changes. The
organisational setup at German media group Holtzbrinck, including specific units
for incubation, venture capital, and portfolio management, might offer a role
model for other media and publishing companies.
High-Definition Marketing: What
Advertising Is Moving Toward
Christopher A.H. Vollmer, Partner
and Leader, Global Media and Entertainment, Booz & Company, New
York
The transformation of the newsmedia
industry is matched in speed and intensity by the advertising industry that
feeds it. Go inside the minds of the advertising community - from advertisers to
agencies to media buyers - to understand the tectonic shifts away from
mass-market communications to high return-on-investment one-to-one marketing.
How do newspaper companies succeed in this evolving landscape?
Survival Selling for Newsmedia
Companies, Even in the Toughest Times
For the newspaper industry to find
new revenue opportunities and form new advertiser categories in this economic
downturn, sales teams must learn how to prospect better, establish rapport with
advertisers, sell eyeballs not space, and have better closing skills. This
requires sales philosophies to shift from a commodity orientation to a solution
orientation. Building on his new book on this subject,
Case Study in Innovation and
Transformation: Stampen Group
Tomas Brunegard, Chief Executive
Officer, Stampen Group
Sweden's Stampen Group has
reinvented the concept of local media with its strategy of interest-based social
networks, long-term partnership commitments with advertisers, information
technology investment to enable web-based video and a mobile component, and free
weekly newspapers.
What a Marketing Battle Looks Like
and Lessons for Other Newspapers: The Story of
DNA
K.U. Rao, Chief Executive Officer,
DNA
The launch of DNA in India's
business capital of Mumbai in 2005 marked not only a new voice in the country's
colourful stable of English-language dailies, but a turning point in innovation
and aggressiveness in marketing. DNA, which stands for "Daily News and
Analysis," is a young adult-targeted newspaper now circulating in six cities.
Its development and clever marketing has prompted a marketing war for readers
and advertisers, and placed DNA at the creative edge. Learn more about their
fight for audience and advertisers.
How Las Ultimas Noticias Rethought
Reader Interaction - and Grew
Agustín J. Edwards, Editor and
Managing Director, Las Ultimas Noticias
Chile's Las Ultimas Noticias was a
newspaper like most: struggling to find its niche amid media options. Then they
found an asset often overlooked in profit-and-loss analyses: the reader. In this
presentation, learn how the newspaper implemented metrics and transparency into
its newsroom and translated the voice of the reader on its web site into how
editorial decisions are made and what ultimately goes into the print newspaper.
The Globe and Mail's Digital
Business Development Strategy
Roger Dunbar, Vice President,
Digital Media and Business Development, The Globe and
Mail
Learn how Canada's Globe and Mail
has increased its online audience 70% in the past 18 months through a new
digital business development strategy centered on a new site design built on a
new publishing platform for community, search engine optimisation, and smart
search. Revamped content in the media company's finance channel has been a focus
and includes a subscription model.
Additional information on the INMA
World Congress, including how to register, may be found at http://worldcongress.inma.org/.
INMA is the world's leading
provider of global best practices and marketing ideas for newsmedia companies
looking to grow amid profound market change. With more than 1,200 members in 82
countries worldwide, INMA produces magazines, newsletters, web sites,
conferences, reports, awards competitions, and other services to harvest the
world's best ideas to grow audience, revenue, and profitability for newsmedia
companies. Based in Dallas, the association has offices in Antwerp and New
Delhi.