Your association is known and
appreciated in the international media community as an important actor of the
Russian press market, active supporter of the implementation of internationally
recognized rules of fair and efficient trade with press products based on the
principles of equal rights and responsibilities of all parties. We support and
appreciate the efforts of PDA aiming at strengthening the mutual trust, the
transparency of operations and the introduction of common ethical and
professional rules of cooperation among publishers and distributors, the
improvement of the legal base of operation of the Russian press market as well
as the application of modern technologies in the press distribution. All these
measures will certainly help to create the necessary conditions for a free and
easy access of all customers to the press products.
The whole media industry and
especially the printed press is facing serious economic and financial problems
in almost every country of the world. Russia is not an exception. Assuming the
difficult situation, it will be necessary to consolidate the efforts of all
media communities to overcome the problems. The press has social functions of outstanding importance and
we have to do everything in our power enabling the press the realization of these
functions also in the future. I am convinced that your Conference becomes an important milestone in the process
of searching for optimal solutions for the media industry of Russia.
The Press Distributors
Association has been member of Distripress since 2005. In this short time PDA
has become a well-known and recognized member of the big international family
of publishers and distributors. We appreciate the efforts of PDA in studying
the experiences in the press industry in different countries and in adjusting
them to the conditions of the Russian market. The regular contribution of PDA to the trade programs organized by
Distripress is beneficial for both sides. With the help of PDA we better
understand the specific features of your market and you can find in our
association new partners for business co-operation and use Distripress as a
source of advanced trade know-how and information. PDA is not only an active participant of
international events but also an initiator of different trade programs,
multilateral forums and round table discussions. We are also aware of your
successes on national level, among others in representing and protecting the
interests of our industry towards the Russian authorities as well an informing your
members and the whole media community on new trends and developments in the
press business.
I wish all participants of the Conference fruitful work
and every success in their further activities.
Zurich, February 2009
Peter Emöd
Managing Director