NEW YORK (AdAge.com) -- Hachette Filipacchi Media U.S. is looking to sell a group of its enthusiast magazines including Popular Photography, American Photo, Boating, Cycle World, Flying and Sound & Vision.
The media investment bank DeSilva & Phillips has been shopping the titles for several weeks, industry insiders said.
Word of the sale effort appeared today in the Delaney Report, a trade newsletter. A Hachette spokeswoman and a DeSilva executive declined to comment, but others confirmed the offering.
It was not clear whether the titles were available individually or only as a group. Hachette also publishes Elle, Car and Driver, Road & Track and Woman's Day magazines.
The recession has made 2009 a terror for most media owners, but it hasn't completely stopped asset sales. Management at Garden & Gun magazine recently bought a majority interest in the title from its founding owner, Evening Post Publishing, which had decided to stop funding the title. And last week Sandow Media said it bought Western Interiors & Design magazine.
Ad pages from January through the April issues fell 48.7% at Boating, 18% at Cycle World, 19.3% at Flying, 15.3% at Popular Photography and 27.8% at Sound & Vision, according to Media Industry Newsletter.
Источник: by Nat Ives